Whole Foods will begin rolling out the lower prices on Wednesday, the company said.
Amazon purchased Whole Foods earlier this summer and has announced two large-scale price cuts, drawing even more customers to the grocery superstore. The store's organic turkey will sell for $3.49 a pound, and its no-antibiotic turkey will go for $2.49 a pound. Amazon says the turkey discount is a "sneak peak" of the special savings it plans to give its $99-a-year Prime members as it works to make Prime the official Whole Foods reward program. It would seem Amazon is ready to honor that promise. A Whole Foods representative told CNBC that cashiers will identify Amazon Prime members when customers present coupons sent via email. Whole Foods is lowering prices on the big birds by as much as 50 cents per pound.
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In integration to the discounts on turkey, Amazon is reducing the price on 365 line for items of Whole Foods like; shrimps, chicken breasts, salad mixes, organic broccoli, canned pumpkin, and sweet potatoes.
Amazon's deal to purchase Whole Foods for $13.7 billion closed in August, and the combined company has since been rolling out changes and integrations within the 470 stores across the US, United Kingdom and Canada. Research firm Gordon Haskett tracked prices on 110 items at a Whole Foods in New Jersey and found an average decrease of 1.2 percent, considerably less than the price drops on the items highlighted by Amazon, due in part to some other prices going up. Customers also will find reduced prices on natural and organic products including organic chicken and vegetable broths from Pacific Foods, organic eggs and milk from Organic Valley, Applegate Hot Dogs and Fage brand yogurt. If the customer already bought a turkey, they can return to the store for a credit, the website notes. If you're an avid Whole Foods shopper, it may be a good idea to head to the nearest store location to you and check out some of these great deals.