A Tennessee woman's video of her son's tearful recounting of being bullied at middle school has prompted a wave of support from athletes and entertainers.
DANA White has stirred things up on social media plenty of times.
Athletes who have reached out to Keaton include Tennessee Titans tight end Delanie Walker, former National Football League wide receiver Donté Stallworth and University of Tennessee wide receiver Tyler Byrd, who tweeted that he and some of his Volunteers teammates plan to visit Keaton's school in Knoxville on Tuesday. (They) poured milk on me and put ham down my clothes, threw bread at me. "It's hard, but it will probably get better one day". "But seriously, you're freakin' awesome", the 13-year-old actress tweeted.
"They make fun of my nose".
Several other celebrities caught wind of the heart-wrenching video and sent their support to Keaton and his family.
Country music star Kelsea Ballerini tweeted that the next time she comes home to her native Knoxville, she wants to be with Keaton to witness the bullies apologize. They're sad people who think hurting others will make them feel better because they really don't like themselves. Why do they find joy in taking innocent people and find a way to be mean to them?
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"People that are different, don't need to be criticised about it".
Before the video ended, Keaton dished out advice for anyone who is a victim of bullying.
Even Millie Bobby Brown - Eleven on Stranger Things - chimed in (and we're including her here because eating all the waffles, fighting Demogorgans and lifting stuff with your brain all qualify as sports). In his heartwarming message, Walker said: "You can be whoever you want to be".
"Bet I am there", Byrd tweeted.
Despite the video only being up for two days, Keaton's message has been heard around the world and the video has garnered a massive response.
"I'm humbled by the voice my boy has been given, but he's still just a little boy, and he's a little boy who desperately wants acceptance, that I have to try to find a way to navigate him through the difference in true acceptance and attention", Kimberly wrote on Facebook.