In fact, in 2016, the last Prime Free Same-Day order from Amazon.com delivered in time for Christmas was ordered at 10:23 a.m. on Christmas Eve.
Deals and guidelines vary from company to company, and free shipping is only guaranteed for items that are now in stock and may exclude certain purchases.
So what are the best Free Shipping Day deals?
Many stores are offering special deals in addition to no-cost shipping.
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If you plan to buy your Christmas gifts online, today is the day to do it.
Talbots: Every order comes with free shipping, and from now through Sunday, shoppers get 40% off one item or 50% off two items.
Levi's: Use the code GIFTING30 for 30% off your order, plus free shipping with all purchases on Friday. Sorry, you're not getting free shipping on a couch.
More than 900 retailers offer free shipping, no minimum and guaranteed delivery by Christmas Eve.
Whether you're a last-minute shopper, just an avid online shopper or both, there's still time to check off those holiday lists from your home or smartphone and still get free shipping.