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The simple text messaging system looks to alleviate this pain and bypass the need to bounce between various departments of a telecoms provider when swapping networks.

Ofcom consumer group director Lindsey Fussel said: "Too many people are put off by the hassle of switching mobile provider. While it's disappointing Ofcom did not go further, this is still an improvement that will make it easier for more customers to get a better deal".

'Customers will control how much contact they have with their current mobile provider, preventing companies from delaying and frustrating the switching process'.

Uswitch has welcomed regulator Ofcom's announcement that it will introduce new guidelines that will allow consumers to text their network for a code allowing them to switch providers.

Mobile operators will have to set up "short codes" enabling people to text for free switching and provide immediate automated responses.

Under the changes, operators will no longer be able to charge for notice periods running after the switch date, so customers will no longer have to pay bills from two companies.

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Now, in the United Kingdom at least, swapping providers is about to get even easier thanks to a new system set to be implemented by the regulatory body, Ofcom.

The unique switching code will be valid for 30 days. Under the new process, operators must provide customers immediately with a number porting code, port the number within one day and can not charge for any notice period.

The changes have been created to make the switching process significantly easier for customers, as providers often go to great lengths to persuade unsatisfied customers to stay.

The existing provider has to immediately respond by text - with either a "porting authorisation code" if the consumer wishes to keep their phone number or a "cancellation" code if they want a new one.

The new system will require networks to start coordinating with the competition a bit better, and change their existing infrastructure to accommodate it. Ofcom said this should save mobile customers around GBP 10 million per year.

Last month, Ofcom announced mobile and broadband customers will get their account automatically credited if they experience poor service.


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