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To put the Switch's nine-month growth into perspective, Nintendo's last console - the Wii U - managed just 13.5 million sales in its near six-year lifespan. Nintendo released the Switch back on March 3, which means the new hybrid console has only been on the market for a little over nine months.

Nintendo of America President and COO Reggie Fils-Aime said the company is pleased with the response from fans, and said the company is doing its best "to satisfy demand during the holiday shopping season".

Nintendo sold more than 100 million Wii consoles in total.

Sales likely would have been even higher had Nintendo not run into production issues early on. Today's announcement from Nintendo marks the 10 million sold just 284 days after launch.

For starters, the Switch is a simple concept that's well executed.

Nintendo HQ Visit

A Nintendo Switch experience centre.

First, it can let the player either play games on it as a handheld like a Game Boy Advance.

If you want to play it on the go, you simply pick up the console out of the dock.

Nintendo also has seen good support for the Switch from big game publishers like EA and Ubisoft, as well as independent developers, he added. This includes first-party titles like Mario Kart 8 Deluxe, Super Mario Odyssey, The Legend of Zelda: Breath of the Wild, Splatoon 2, and Arms. Nintendo's strategy coming in was to load up on [games], such as Mario and Zelda, which help carry hardware sales for several holidays. However, you can also take the Switch with you thanks to its own integrated screen and use it as a portable.

After a dismal few years where it was overshadowed by Microsoft and Sony, the pioneering Japanese video game company has struck gold with its Nintendo Switch, sales figures released Tuesday reveal.

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