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If Snapchat's Stories Everywhere feature pans out, it could give it the edge over rivals Facebook and Instagram, which don't offer support for sharing its content on other platforms - yet.

The main idea behind Stories Everywhere is to increase the user base, which has been stagnant.

No doubt, Snapchat was the most popular app for its stories feature.

Starting today, Snapchat will allow users to access their own version of Facebook's memories feature, though it works a bit differently than what you might be used to. Stories Highlights is an addition to your profile where you can save your favourite Stories.

TNW says that the automatically-created story can be shared if you wish. The development of Stores Everywhere is being headed by Rahul Chopra, who in the past has served as senior vice president and global head of video over at News Corp. This feature will allow the social media site to become an outlet for news and other video verticals.

Image snapchat
Image snapchat

One of Chopra's plans may include the future roll-out of a web player, according to anonymous source speaking with Cheddar.

The "Stories Everywhere" video product now in development-first reported by Cheddar on Wednesday-would be a way for the company to break out of its insular world and impact the larger digital media landscape. The decision to make Stories available outside of Snapchat arrives as the app's user growth has stalled in the wake of its massive IPO. The videos are curated by both the Snap workers and computer algorithms. To get continuous feedback on the performance and design, a wide variety of Android devices have been distributed to the engineering teams.

What do you do when the competition is beating you in terms of monthly active users?

Snap Inc shares were unchanged in premarket trading Thursday.

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