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"Apple Music and Shazam are a natural fit, sharing a passion for music discovery and delivering great music experiences to our users". It did not disclose the price-tag for the deal but sources suggest it's paying in the region of $400 million. Apple applied for regulatory clearance in Austria, where the transaction meets the national merger notification threshold.

Apple announced the deal with London-based Shazam, worth a reported US$400 million, in December past year in a fresh bid to secure an edge in the intensifying battle of streaming services.

The company's planned takeover of Shazam would be its largest since the acquisition of Beats for $3bn in 2014, the company that formed the basis of Apple's music-streaming service and line of headphones and accessories.

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The tech giant will need to formally ask for European Commission approval after Brussels revealed it would example the deal following requests from seven countries. Whether or not this will affect the deal remains to be seen, but then again regulators investigating acquisitions that could result in a monopoly or anti-competitive behavior isn't new and is sometimes to be expected. Shazam has only recently become profitable, though, after partnering with Apple Music and Spotify, so users can listen to the entirety or the tracks directly, and even buy a single or album if they like what they hear. Seven member countries - Austria, France, Iceland, Italy, Norway, Spain and Sweden - requested that the EC take a look at the deal.

The Commission has also concluded that it is the best-placed authority to deal with the potential cross-border effects of the transaction and will now ask Apple to notify the transaction.

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