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On Friday, after reviewing a new video in which Paul used a Taser on two dead rats and attempted to give CPR to a living koi, then sent out a tweet promising to eat toxic Tide Pods in exchange for retweets, YouTube temporarily pulled ads from Paul's channel.

In response to Logan Paul's recent pattern of behavior, we've temporarily suspended ads on his channels. A recent video showed Paul shooting a Taser stun gun at dead rats.

The video was fiercely derided online and by fellow YouTube personalities, and eventually led YouTube to kick Paul's channel out of its premium video network, Google Preferred, which is created to only offer higher-quality videos for brands to run ads. Paul has yet to make a statement in regard to the suspension and it's not clear how long the suspension will be for. "However, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community". More to the point, however, is that YouTube is acknowledging Paul's antics might have negative effects well outside his channel.

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YouTube recently tightened their rules surrounding advertiser friendly content on the video hosting site, leading to a large number of alternative channels being de monetised completely. And, he was unstoppable: Less than two minutes into the video, still dressed as a movie messiah or castaway, Paul bragged about gaining 1 million subscribers during the break. He quickly removed the video, but the damage had already been done and YouTube removed him from their top-tier advertising.

Removing the ads hits Paul in the wallet, but the age gate also cuts into his viewership. "No matter how much hate or comments from random strangers I've never even seen or heard of in my life - "Logan, you're trash, you're garbage, rot in hell, die, hang yourself" - it's noise to me".

However, it's now unknown how much this move will affect the YouTuber. Paul's channel has more than 16 million followers, and each of his posts in the last week, including the video with the dead rat, has racked up more than 5 million views. (The tweet appears to have been deleted.) Both instances are examples of why Paul's videos are unfit to run ads, according to YouTube.