The sneaky German marque was able to keep the covers on the vehicle long enough until its launch and it was worth every bit the wait especially since it looks (and presumably drives) like no other Porsche in history.
But it looks completely different than any other Porsche in the line-up.
Dynamics are taken care of on-demand all-wheel drive with Porsche Torque Vectoring, and all-wheel steering.
Porsche head of battery electric vehicles Stefan Weckbach loosened his tongue on the forthcoming Mission E electric concept and the company's general EV direction going forward on Wednesday.
Despite being just a concept auto, the Mission E wagon/crossover looks almost production ready, featuring a massive panoramic infotainment touchscreen stretching across the entire width of the dashboard.
The enormous panoramic touchscreen uses eye-tracking technology, but no word yet on whether that system will appear in the production version of the Cross Turismo. The concept can also travel just over 300 miles on a single charge and if you plug it into an 800-volt charger you can charge it up to 80 percent in about 15 minutes.
Being a Porsche also means it's quick.
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Porsche CEO Oliver Blume described the model as a auto to "fuse Mission E design with Panamera Sport Turismo off-road touches". The vehicle can be had with a Porsche e-bike. The press release isn't too generous with details about the interior, but Porsche does say it features an innovative display and operating concept with touchscreen and eye-tracking control.
The four bucket-style seats are finished in black and blue leather trim and Nordic Blue anodised accents add contrast to bezels and small trims, that can all be dulled with moody indirect ambient lighting.
Adjustable straps in the cargo area can secure gear and create two load levels.
Porsche said its Cross Turismo is "road-ready" and while production is not confirmed Porsche CEO Oliver Blume said during the maker's Geneva presentation that, "In my opinion, there is a very good case for a production version soon".
There's no specific timeline yet for the car's launch, though it'll likely be after the main Mission E's 2019 production date.
Porsche has also joined the electric mobility movement amongst auto manufacturers.