The company manufactures and sells BlackBerry smartphones in all countries expect India, Indonesia, Sri Lanka, Nepal, and Bangladesh. Reports also suggest that the upcoming BlackBerry Ghost will be designed and manufactured by Optiemus Infracom which is one of the three licensee for BlackBerry.
Alas, the new BlackBerry Ghost has very little in common with the original BlackBerry design on 146% of normal, and is the traditional bar, which the market dozens. He revealed to The Verge this week that BlackBerry devices - all models, not just the newest BlackBerry KeyOne flagship - achieved just 850,000 shipments for the whole of 2017.
The plans are mighty, though, with Mahieu saying he hopes the brand will capture 3 to 5% of the smartphone market for premium devices (defined as above $400) in the years to come.
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Blass has been specific about BlackBerry Ghost launching soon in India. BlackBerry smartphones such as KeyOne, Motion and DTEK60 are manufactured by TCL. The device was sold unlocked and was made available on preorder a couple of days after that announcement for $299.99 from BlackBerry. As of now, there is no information about other markets that we may also see the BlackBerry Ghost coming in. One of the major partners for the company is China's TCL Communications, while it is Optiemus in India. This means there could be 52 shortcuts to launch different applications.
It is not clear if Ghost is the phone's codename or if it will be launched with some other name. TCL's BlackBerry phones for 2017 all featured midrange chipset. It's also unclear if this device is going to be released in markets outside India.
The importance of the Middle East for BlackBerry was underlined past year when TCL staged the global unveiling of the BlackBerry Motion at the Gitex Technology Week exhibition in Dubai last October. BlackBerry's new mission is to now inform people that they can have all their favorite apps on a BlackBerry phone.