Earlier this month, whistleblower Christopher Wylie revealed political consulting company Cambridge Analytica had obtained profiles on 50 million Facebook users via an academic researcher's personality prediction app. After offering users lip-service through its nightmarish past two weeks, Facebook is now physically addressing its data issues, beginning with a redesign its apps' privacy settings and the addition of a user info management section.
The company has redesigned its entire settings menu for mobile platform. Instead of spreading the settings across nearly 20 different pages, they are now all accessible from one screen.
Facebook says it is also adding "clearer explanations" about how its privacy controls work.
Facebook isn't adding any new privacy settings, but it is simply making it easier for users to find them.
The new features follow fierce criticism of the social network giant after it was revealed that the personal data of tens of millions of users was harvested by a British firm linked to Donald Trump's 2016 presidential campaign.
The changes won't affect Facebook's privacy policies or the types of data it gathers on users.
The Privacy Shortcuts menu is also getting a simplified makeover to make the experience more visual and easier to navigate.
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Last week, a U.K. parliamentary media committee summoned CEO Mark Zuckerberg to testify about how Facebook uses data, while U.K. Information Commissioner Elizabeth Denham is investigating how Cambridge Analytica got the data. Prior to the change, settings were found in multiple locations.
Diane L Houk, a lawyer for of Emery Celli Brinckerhoff & Abady, said: "We want the court to order Facebook to develop a plan to remove any ability for advertisers to access Facebook's checklists for excluding groups of people in the posting of housing-related ads".
In the last few weeks, users and companies have been deleting their Facebook profiles in protest.
Rossen was surprised to learn Facebook was storing data from his personal chats, deleted friends, events attended, photos and videos of his children, and his contact list with phone numbers of everyone stored in his phone.
"People aren't going to trust Facebook, they're not going to be comfortable using it, if we're not an ethical steward of data", he said. "These updates are about transparency - not about gaining new rights to collect, use, or share data".
"The past decade shows that user concerns over privacy appear to have little teeth on changing how the platform behaves, aside from a recycling of contrite statements and promises to do better from its C.E.O.", she told The New York Times.