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Think of the Versa as a follow-up to the Fitbit Blaze. The Fitbit Versa is a smaller Fitbit Ionic aimed at women, that comes with a more attractive aluminium body that's only 11.2 mm thick and a choice of bands, and will be retailing for only $199.

The Versa, thankfully, addresses the issue, with a considerably smaller footprint.

The Versa brings a rounder design than its predecessor. Quick-release straps are available for the Versa in a wide range of materials including metal, silicone, leather and canvas. Becker explained that numerous parts of the design that interact with your skin are curved and made to appear and feel softer. Step goals and heart rate trends are shown on new interfaces, letting you more easily keep an eye on daily progress or your resting heart rate. Now, the firm has returned with something a bit more refined, with a smartwatch called the Versa.

The Versa's unveiling comes just after Apple surpassed Fitbit in the wearables market.

Fitbit itself will also offer bands.

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While the heart rate sensors are identical to the Ionic, you don't get built-in Global Positioning System with the Versa, so you'll need to have it paired to your phone if you do want to track your outdoor workouts. You can load around 300 of your favorite songs on the device, listen to stations from Pandora, and now listen to curated playlists and Flow from Deezer.

When it comes to Fitbit Pay, the company's wearable payment service, the situation is a little. unusual. But the Versa watch can also answer texts, download apps, and store music. "We haven't forgotten about iOS users, we're working on it", Melanie Chase, vice president of product marketing, told reporters. It feels like a mass appeal smartwatch adding NFC payments would help spur adoption, but apparently that's not how Fitbit sees it. There's also a potentially massive new feature called "female health tracking", which lets women track their monthly cycles to look out for variations and changes. You'll be able to choose from a selection of colors and watchbands as well.

When Fitbit said it was working on a "family" of devices for this year, it really wasn't kidding. Barlow says community members often help one another out with any problems or questions that arise through the forums and social media, and this human touch is something Fitbit's quite proud of. In the future, Fitbit hopes to use all this menstrual data to offer insights about how sleep and exercise impact your period and vice versa. You can see most of the options in the image below. The best part? All of this menstrual cycle data is available right on your wrist. Meet the Fitbit Versa: the latest smartwatch in the Fitbit family that we're certain will be on the wrists of everyone at your gym come summertime.

Instead of developing a brand-new form factor for kids, Fitbit says it adapted from the Alta because they want to target children who are becoming old enough to start paying attention to their fitness. Right now there's not a huge selection on there apart from apps and watch faces made by Fitbit, but we're starting to see a few more big name apps like Strava and Starbucks coming to the platform. Last year, Facebook introduced Messenger Kids, a standalone app for kids ages six to 12.

The most exciting thing here is what Fitbit is doing in software.