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"In our opinion, Facebook's privacy controls were operating with sufficient effectiveness to provide reasonable assurance to protect the privacy of covered information." said PwC in the audit, which covered the period from February 12, 2015 to February 11, 2017.

Scott Howe told Reuters in a phone interview that Acxiom, among the largest USA data brokers, welcomed change and supported regulation of some kind, although he stopped short of endorsing a specific plan or greater powers for the Federal Trade Commission (FTC), the primary us regulator of data privacy.

A former employee of the notorious data broker Cambridge Analytica (CA) today testified the company had several other quizzes on Facebook besides the one which started Facebook's current audit - and potentially they could have compromised far more than the 87 million people Facebook estimated.

Facebook said on Friday it would roll out a new feature created to make political advertising more transparent in time for a key German regional election, as it seeks to restore trust after a massive data breach.

The heavily redacted audit by PricewaterhouseCoopers is available on the FTC's website.

Facebook's laissez-faire attitude toward privacy protection is not just a betrayal and insult to its user base, but it is compounded by its lack of vigilance to protect one of the platform's most vulnerable user demographics - African Americans.

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Facebook users are deeply concerned with how their personal data is handled but feel powerless to protect it, a Which? survey has found. Facebook did not inform the affected users at the time, and it is not clear from the report whether the company informed PwC of the issue.

Wylie, who worked for the company in 2014 and 2015, also claims Cambridge Analytica might have violated United States election laws by using non-US citizens to work on American campaigns during the 2014 midterm election cycle.

EPIC's Rotenberg notes that his organization has long raised concerns about Facebook's privacy practices with the FTC.

The Cambridge Analytica scandal was a "perfect storm that caught Facebook in its crosshairs", said Nesho, "but it is by no means exclusively a Facebook issue". "With Pricewaterhouse Coopers saying everything looks fine, something is clearly off the rails".

Sen. Catherine Cortez Masto, a Democrat from Nevada, said during last week's hearing that in her view, "these requirements were not met", because user consent shouldn't have been buried in privacy settings. "They must also take proactive steps, including auditing and facilitation independent research, to assess and protect against ad discrimination outside of these contexts".