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"We believe that when you visit a page or see an ad on Facebook, it should be clear who it's coming from", the statement said. We will now be making a broader delete message feature available. But it is important for people to realize that Facebook is far from alone in the exploitation of user data and bucking the trend may be impossible at this point.

A foreign entity could conceivably use such information to influence elections or stir up discord - exactly what Russian Federation is alleged to have done, using Facebook and other social media, in the 2016 presidential elections.

"Advertisers will be prohibited from running political ads - electoral or issue-based - until they are authorised", Rob Goldman, Vice President, Ads at Facebook, said in a blog post late Friday.

Zuckerberg is scheduled to face questions from two U.S. congressional panels next week about how his company handles its users' data.

While I understand that a large function of this is attributable to the fact that Facebook is still nailing down details on this I would like to request clarification on what you mean when you said that it should directionally be, in spirit, the whole thing.

"This work has not progressed past the planning phase, and we have not received, shared or analyzed anyone's data", Facebook said in a statement to CNBC.

This marks an expansion of Facebook's previous plans on this front, when these measures would have applied only to political ads - typically defined as mentioning a specific candidate - but not to ads that only talk about hot-button issues without mentioning candidates. He has spent more than eight years covering the ways that tech companies like Apple, Facebook and Google navigate the corridors of government - and the regulations that sometimes result. Presently, this is not a "convenience' available to all Facebook users, even for the accidentally sent messages".

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Zuckerberg said the company detected the problem in a data-privacy audit started after the Cambridge Analytica disclosures, but didn't say why the company hadn't noticed it - or fixed it - earlier.

The scandal itself has put a lot of blame on Facebook and Cambridge Analytica, as it should, but social media users are not considering placing the blame on an additional victim, themselves.

AggregateIQ has never managed, nor did we ever have access to, any Facebook data or database allegedly obtained improperly by Cambridge Analytica.

Zuckerberg said during a March 21 interview on CNN that he would be "happy" to testify before Congress, but only if he was the right person to do that.

Chris Wylie, a Cambridge co-founder who left in 2014, has said one of the firm's goals was to influence people's perceptions by injecting content, some misleading or false, all around them. "I'm really sorry for that".

But critics have accused the company of "shady" behaviour, and some view the newly announced feature as a way to dampen backlash.

Every advertiser who wants to run an issue ad will need to confirm their identity and location, Zuckerberg wrote.


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