Similarly, with payments feature coming to Instagram, users will now be able to shop without having to leave the app.
According to reports, the Instagram payments feature is visible to only select users in the USA and United Kingdom now. Whatsapp also allows its user to transfer money directly through messaging app and make payment for the service and products they buy. The feature, which is already accessible to some users, will achieve Instagram's transformation into a shopping powerhouse. Snapchat also added this feature named as Snapcash, Instagram getting this feature little late. As per the new payment application, which is now displayed in the login of specific users, one can enter payment details into the app along with a PIN for more secured access. Many service provider will now partner with Instagram to connect with the users, a restaurant booking app Resy become one of the first to partner under this new update.
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Reports of Instagram getting their own payment feature was making the rounds for some time now, however, the payment feature is only available to select partners and businesses in the US and UK. The service is limited to some of the users in the USA and UK. Instagram payment app allows to store payment information like debit card/credit card details and buy products directly inside the Instagram app, reports TechCrunch. A specification Payments option has reportedly been added to the Instagram Options list for select users only.
Unlike the Messenger and WhatsApp payments feature, the Instagram feature isn't about peer-to-peer payments. At Gram.Instagram, the user can register a debit or credit card in their profile and set a password or security pin and proceed to purchase. So, players like BookMyShow and PayTM that sell movie tickets will be able to sell tickets on Instagram as well. Since there is no external way out, users are more likely to spend additional time on the photo-sharing app.