Just as many speculated on social media about the name change, Twitter has been quick to react to the great reveal. "B-hold! #IHOb", the company said in its tweet. The breakfast chain announced that it had changed its name as a marketing gimmick after adding new burgers to the menu - a move that annoyed a few other fast food empires and the internet at large.
America loves burgers, and IHOP wants to be a bigger player at lunch and dinner.
"I thought the b stood for breakfast". Darren Rebelez, the president of IHOP, explained the re-branding and put restaurant-goers at ease in a statement.
Let your audience do most of the talking. So for those concerned about IHOP permanently changing their name shouldn't worry.
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IHOP is not actually wasting millions and millions of dollars on new signage for a brand that really would be pretty stupid if it were made permanent.
Until this morning, the most popular guesses of IHOb's "b" had been "breakfast" (per Observer's poll) and "bacon" (per IHOP's poll).
To learn more about the company's pivot in menu, we got in touch with IHOP's spokesperson, Stephanie Peterson.
But the press release indicates the name is likely only a temporary change, and the heading, "IHOP® CHANGES NAME TO IHOb℠", uses a service mark, which refers to a service-the new line of burgers-rather than a brand name itself. The company switched its verified Twitter handle from @IHOP to @IHOb. That's like going into a Pizza Hut and ordering a burger.
Of course, IHOP said the name change will happen for "the time being", according to Fox News.