Alison Ettel was caught on camera confronting an 8-year-old girl selling water to passersby near AT&T Park.
Ettel has since said that she is not proud of how she handled the Saturday incident and has publicly apologized to little girl and her mother for the incident she contends "has no racial component to it".
Ettel said she wished she hadn't brought up the permit issue when confronting Austin because she only wanted Austin and her daughter to quiet down.
In a weird twist, it was revealed Ettel makes a living selling edible marijuana for both humans and their pets, which she may or may not have a permit for so. That's when the girl's mother, Erin Austin stepped in.
"I'm upset she had to go through this", said Austin.
"This woman don't wanna let a little girl sell some water", the cousin said in the video.
Ettel told the Chronicle that she only pretended to call police after failed appeals to building security and a confrontation with the girl's mother. People on Twitter did what they do best and made the video go viral, quickly identifying the woman as San Francisco resident Alison Ettel.
Ettel told the Huffington Post that she acted because Rodgers and her mother were screaming, but that after watching the video she feels "horrible and heart-wrenched".
"My cousin heard her on the phone", Lee told Teen Vogue.
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Austin said she and her family have received a large amount of positivity and support.
"Don't hide, the whole world gonna see you, boo", the woman filming says.
The video has generated more than 1.2 million views.
Women Grow, an organization promoting women-owned businesses in the cannabis space, has denounced Ettel, releasing a public statement saying that "she is not welcome to participate in our events".
A woman who allegedly called the cops on a young girl of color for selling water on the street in San Francisco has gone viral and not in a good way.
"We've been out before with my nieces who are full white and she didn't come out here and they were being way louder than Jordan was by herself", Austin said. The situation continued to escalate, and Ettel told Today in an exclusive interview that she has gotten, "all kinds of threats".
"Now I'm starting to think she did it on goal", Jordan said, "because I think she doesn't care about people's skin colors, because she doesn't care about people's lives except for hers".
Meanwhile, Jordan can retire from the cold water business: She's going to Disneyland after all.